No to Low-Cost Training Opportunities
Bridging the Digital Divide - Beauty Edition MWF is dedicated to the growth of our entrepreneurs. MWF is a community development organization whose mission is to expand economic opportunity, empower the next generation, and celebrate and honor the accomplishments of Michigan women. Michigan Women Forward is seeking applicants for a 6 - month once-a-week training course. A well-designed training program will allow businesses to improve their small business proficiencies in the above-mentioned areas through a moderately paced, hybrid curriculum cohort learning model. MWF is dedicated to the growth of our entrepreneurs. MWF is a community development organization whose mission is to expand economic opportunity, empower the next generation, and celebrate and honor the accomplishments of Michigan women. Eligibility: Must be a licensed professional (proof provided later in the application) Establish in business a minimum of two years Training Course Program Overview: Understanding the landscape of digital marketing Learning the Platforms and Tools that you will use to grow your business Organizing your digital assets and information Digital marketing and website setup Building your team roles and responsibilities for a digital landscape Getting your business online with Google Search and Maps Discovering your audience Defining your measurement plan Developing your online brand story Being Discovered What you are you selling Content marketing and planning Running your business online Group advisement and support begin with program partnerships Analytics: Industry Report Development Reading reports that drive sales Completion of the TA Program you will receive a completed website: Online Infrastructure Setup Functional Website Digital Marketing Accounts Setup Digital Marketing Strategy Content Plan Editorial Calendar Digital Marketing Reporting Digital Marketing Sales After submitting your application Applicants are committing to a six-month training course meeting once a week virtual for 2 hours. Applicants who participate fully in the program will receive a Chrome Book. Applicants will be notified by email if accepted into the program. If you have questions regarding the Bridging the Digital Divided - Beauty Edition, please email Tanesia Greer at tgreer@miwf.org
Free Tuition and Weekly Stipend Qualified participants will receive free tuition and a $300/week stipend
Did you know Coursera has many courses that are still completely free? Class Central has the complete list.
Explore Google's courses on Coursera and discover how you can thrive in Michigan's beauty industry.
The Barcos Foundation's Q2 2025 Coursera playlist provides a pathway to professional growth and success in the dynamic beauty industry. Take advantage of these valuable resources and elevate your career to new heights.
Why Training Matters?
For LARA-licensed barbers, cosmetologists, manicurists, and other beauty professionals in Michigan, providing exceptional service is key to success. But in today's evolving landscape, it's also essential to stay ahead of the curve with business acumen, digital skills, and a strong understanding of customer experience. That's where Google's courses on Coursera can be a game-changer.
Why Google Courses Matter for Michigan Beauty Pros
While Google may not offer courses on the technical skills you learned for your LARA license (like specific cutting, coloring, or nail techniques), they provide invaluable training to enhance your business and client interactions:
Boost Your Business Savvy: Running a successful salon, barbershop, or freelance business requires more than just talent. Google's courses can help you with marketing, financial planning, and efficient operations.
Master Digital Marketing: In Michigan, clients are searching online for the best stylists and salons. Mastering digital marketing is crucial to attract new customers and build your brand.
Enhance the Client Experience: Understanding customer behavior and leveraging technology can help you provide an even better experience, leading to client loyalty and referrals.
Google Courses to Elevate Your Service Standards
Here's how specific Google courses can directly benefit your professional journey in Michigan:
Google Digital Marketing & E-commerce Professional Certificate:
This program is a goldmine for attracting clients in Michigan's competitive market. You'll learn:
How to build a strong online presence.
Search Engine Optimization (SEO) to rank higher in local searches (think "best hair salon Detroit").
Social media marketing to engage with your community and showcase your work.
Email marketing to retain clients and promote special offers.
The Michigan Career Opportunity Academy for Community Health (MiCOACH) program is a specific initiative in Michigan focused on training individuals for careers in community health, particularly in behavioral healthcare.
Relevance: In this case, the MiCOACH program itself would not directly train people to be barbers, cosmetologists, or manicurists. It's for a different career path.
Potential Indirect Relevance: However, there might be some indirect relevance:
If a beauty professional is interested in a career change to community health work, then the MiCOACH program could be highly relevant.
The program's focus on communication skills and empathy could be valuable in any service-oriented profession, including the beauty industry.